A self-sustaining, vital agritourism industry built on the bounty, values and character of rural life in British Columbia.

The British Columbia AgriTourism Alliance will promote a healthy and sustainable agritourism industry by facilitating and supporting: strategic partnerships, quality standards, market and product development, and education and awareness for British Columbia's agriculture and tourism sectors, thereby enabling them to deliver a diversity of quality visitor experiences.

It is loosely defined as travel that combines agricultural or rural settings and products within a tourism experience. It includes providing visitors with a broad spectrum of agriculturally-based experiences ranging from fruit and vegetable stand shopping (direct farm marketing) to winery, orchard, garden and alpaca tours, from farm-based bed and breakfast accommodation, to participation in harvest festivals, farmer's markets and cattle drives.

Agritourism is growing in British Columbia! Combining scenic rural settings with fresh, home-grown farm products, agritourism offers travelers unique and delicious tourism experiences. It's meeting the needs of farmers looking beyond traditional farm enterprises in these challenging and competitive times, and the demands of tourists looking for new and exciting hands-on, travel experiences. Agritourism answers, with activities ranging from u-picks to corn mazes, from farm bed and breakfasts to guest ranches, and from fruit stands to wineries. Agritourism activities in BC are as diverse and original as the products grown on BC farms, and appeal to as wide an array of tastes.

Each region in BC has a unique flavour, and agritourism helps to capture and share an area's distinctness with both BC residents and visitors to our province. Farms and ranches in almost every rural community of the province have opened their doors to the public, offering a wide selection of agritourism experiences that help to educate the public as to where food comes from, and how it is produced, a learning process that unequivocally supports and promotes BC and local agriculture. So, take some time to visit a BC farm, a u-pick, a corn-maze, a winery, or a farm festival. You will find no shortage of opportunities to sample and celebrate British Columbia's rural side of life.